Rolex Datejust
Make a date of a day
Rolex Datejust 31 Oyster, 31 mm, white gold and diamonds M278289RBR-0019
₩ 67,940,000
- REFERENCE
- 278289RBR
- MODEL CASE
- Oyster, 31 mm, white gold and diamonds
- WATER-RESISTANCE
- Waterproof to 100 metres / 330 feet
- BEZEL
- Set with diamonds
- DIAL
- Aubergine set with diamonds
- BRACELET
- President, semi-circular three-piece links
- MOVEMENT
- Perpetual, mechanical, self-winding
- CALIBRE
- 2236, Manufacture Rolex
- POWER RESERVE
- Approximately 55 hours
- CERTIFICATION
- Superlative Chronometer (COSC + Rolex certification after casing)
Aubergine Dial
This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Now Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
